Privacy Policy
Last Updated: October 2, 2026
At Arc Portraits , operated from South Croydon, England, we are committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website (www.arc-portraits.com), book a photography experience, or interact with our services in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We CollectWe may collect and process the following types of personal information:
Identity & Contact Data: Your name, email address, phone number, and delivery address provided during pre-consultations, booking appointments, or contact form inquiries.
Photography & Visual Data: Photographs, digital assets, and video clips captured during your photography sessions.
Technical & Usage Data: IP addresses, browser types, device information, and page interaction details collected automatically when you visit our website via analytics cookies.
Transaction Data: Records of services purchased, artwork orders, collections selected, and payment confirmations (payment card details are processed securely by third-party payment gateways and are never stored on our servers).
2. How We Use Your InformationWe process your personal data under the following legal bases:
Performance of a Contract: To fulfill booking requests, coordinate studio sessions, arrange professional hair and makeup styling, perform digital retouching, and deliver finished print and digital collections.
Consent:To run Google Analytics cookies to measure website traffic and user experience (you may accept or decline these via our cookie consent banner at any time).To display selected portrait artwork in studio portfolios, website galleries, or promotional materials (only where explicit, written model release consent has been granted).
Legitimate Interests: To respond to client inquiries, manage our business operations, and maintain studio security and quality control.
3. Analytics & CookiesOur website uses Google Analytics 4 (GA4), a service provided by Google LLC, to help us analyze how visitors interact with our pages.
What it collects: GA4 processes online identifiers, anonymized IP addresses, browser configurations, and page usage statistics.
Cookie Control: Google Analytics tags are set to denied by default and will only fire if you actively click "Accept All" on our cookie banner. You can adjust or revoke your preferences at any time by clicking the Cookie Settings link in our website footer.
4. How We Share Your InformationWe do not sell, rent, or trade your personal data. We only share necessary data with trusted third-party service providers bound by strict confidentiality agreements:
Professional Styling Partners: Shared contact details to coordinate hair and makeup appointments for your shoot.
Print Labs & Framers: Shared image files and delivery addresses to fulfill physical wall art, canvas, acrylic, and folio collection orders.
Website Analytics & IT Services: Google LLC (for web traffic statistics) and secure web hosting infrastructure.
5. Data Retention
Client & Inquiry Records: Retained for as long as necessary to complete ongoing services, fulfill tax/legal recordkeeping obligations, or manage client galleries.
Analytics Data: Google Analytics data retention is set to the minimum period (2 months) before automatic deletion.
RAW & Edited Media: Archived securely in accordance with studio contract terms.6. Your Rights Under UK GDPRUnder UK data protection law, you have the right to:
Access: Request a copy of the personal information we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Request the deletion of your personal data ("right to be forgotten"), subject to legal retention obligations.
Restrict / Object: Object to or restrict processing of your data in certain circumstances.
Withdraw Consent: Withdraw consent at any time where processing relies on consent (e.g., cookie tracking or marketing consent).To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the UK regulator, the Information Commissioner's Office (ICO) (www.ico.org.uk).
7. Contact DetailsIf you have any questions regarding this Privacy Policy or wish to exercise your data rights, please contact us:
Studio Name: Arc Portraits
Location: South Croydon, England
Website: www.arc-portraits.com
Phone: +447986 297981